How Your Country's Culture Codes Defines Beauty

Beauty matters because it inspires human achievement. Profound beauty reveals to us our own potential. So we feel compelled to possess it. To possess its trans-formative powers and call it our own. Yet, possessing beauty is dangerous. As is its pursuit.

Many say that money is the root of all evil. That's misguided for what money affords you. Money buys beauty in all its myriad forms. From the base of Maslow's Hierarchy in terms of securing food and shelter to its pinnacle: time to self-actualize. Beauty is the ultimate privilege and proof of success. Attain beauty and toil no more.

Every country has its own Culture Code. In Italy, beauty is pervasive and celebrated. This is because there is a balance of power between men and woman with its complementary roles. From its people to their cars and the cuisine, everything and everyone is beautiful. Bodies and buildings showcase its sublime design and an aesthetic ideal. Balconies and street-side staircases are adorned with blooming geraniums. A celebration of the sweet life is La Dolce Vita. This is true of all the Mediterranean cultures. Same can be said for Latin American cultures for its Italian influences.

Yet, in America, beauty is secretive in its pursuits and dangerous of its possession. How can it not be when there is a decades long War of the Sexes? Conflict always results from scarcity when people compete for diminishing resources. The core of this conflict is in who owns beauty.

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